Liv Durling

Experience

Product Designer

Pulse Analytics

AUG 2023 – PRESENT

  • Lead product design for a multi-product web application that helps pharmaceutical clients evaluate patient access to oncology and specialty therapeutics

  • Conduct user research and present design concepts to inform design decisions, prioritize features, and optimize user experience

  • Partner with engineering, product, and leadership to shape product strategy from discovery through launch, balancing user needs and technical feasibility

  • Translate complex healthcare concepts into user-centered designs that support clinical decision-making

Associate Product Manager

Pulse Analytics

AUG 2022 - AUG 2023

  • Collaborated with leadership to define and drive product vision and roadmap

  • Conducted first-ever user survey, analyzed and presented user data to define, develop and improve products

Product Owner

Pulse Analytics

JUL 2021 - AUG 2022

  • Led scrum ceremonies, maintained and prioritized product backlog for a multi-product web application serving pharmaceutical clients 

  • Defined data architecture, detailed requirements specs and application logic

Product Manager

Rip Road, Inc.

JAN 2020 - JUL 2021

  • Led a development team in creating symptom- and medication-tracking apps, including the Embark App for Amgen, and the Robust Health App for the American Thrombosis and Hemostasis Network

  • Defined and delivered critical project milestones for SMS programs, including the Illinois Department of Public Health’s COVID-19 health messaging program

Associate Product Manager

Rip Road, Inc.

JUN 2018 - JAN 2020

  • Collaborated across product, development and UX/UI teams to deliver outputs for digital health apps and health-related SMS programs

  • Published qualitative and quantitative research in peer-reviewed journal on digital health interventions for hyperlipidemia and multiple myeloma patients

Intern

NYU School of Global Public Health

JUN 2017 – AUG 2017

  • Conducted interviews with study participants for Project 18, a six-year study examining the development of syndemics affecting HIV-negative young men and transgender women

Education

Squarespace Design Course Certificate

ilovecreatives

2025

Certification of Interaction Design

Shift Nudge

2023

Bachelor of Sciences in Public Health Science, Phi Alpha Epsilon Honor Society

University of Maryland, College Park

2018

Publications

Biran N, Anthony Kouyaté R, Yucel E, McGovern G, Schoenthaler A, Durling O, Unawane R, Schutt A, Panjabi S Adaptation and Evaluation of a Symptom-Monitoring Digital Health Intervention for Patients With Relapsed and Refractory Multiple Myeloma: Pilot Mixed-Methods Implementation Study JMIR Form Res 2020;4(11):e18982 URL: https://formative.jmir.org/2020/11/e18982 DOI: 10.2196/18982

Noa Biran, Emre Yucel, Robin Anthony Kouyaté, Gillian McGovern, Antoinette Schoenthaler, Olivia Durling, Rashmi Unawane, Andrew Schutt, Sumeet Panjabi; Value of Digital Patient Reported Outcomes (PROs) - Long-Term Management of Treatment Fatigue in Relapsed or Refractory Multiple Myeloma. Blood 2019; 134 (Supplement_1): 3439.  DOI: https://doi.org/10.1182/blood-2019-123154